Wednesday 16 September 2015

Importance of Mobile Payment Gateway India

With the rise in number of people using their phones to do online shopping, it has become important for companies to have a mobile app that touches financial data. The payment process should run smoothly in the app so that it is easy for customers to buy and pay for the products.
With the help of merchant account for mobile and payment gateway India, it becomes easy for customers to buy products. Majority of buyers have now started using mobile devices rather than computers to go online and browse products. According to a survey, around 41% of smart phone owners use their phones to shop online. It has been estimated that in 2016, there will be 448 million mobile shoppers in the market which is estimated to be worth $617 billion.
With a reliable payment gateway and merchant account for mobiles, e-commerce sites can make sales in an effective manner. Business owners can ensure safe transactions with the help of the right payment gateway and the mobile merchant account.
Benefits of a Mobile Merchant Account and how it Functions
Mobile merchant account can provide quick and efficient solutions to the credit card processing needs of business owners. This account has become quite popular as it accommodates credit card payments, helping companies increase business by 20% or more. When credit card information is entered on the mobile phone, transaction request is routed to the payment gateway that supports SSL. The card request is routed to the company’s merchant account provider.

The gateway ensures that the card is valid even before the transaction is approved or the card is charged. Since smart phones already support SSL and are connected to the internet for online shopping, the online payment gateway India is the main component that completes the transaction.

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